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2 Weeks, March 2022

Sex Education

India faces many setbacks in regard to sex education and sexual well-being for an individual. The little existing official information is often clinical and ignores the social, practical & emotional aspects of sex.

Design brief

A social platform where all kinds of people (which include experts and educators as well) are able to come together and express themselves and spread awareness on safe sex topics that are usually considered taboo in a social environment.

Problem Statement

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Target Demographics

Young adults between 16 to 21 years old.

Process

Research Goals

  • Identifying the current sources of information

  • Explore the extent of topics of interest

  • The level of comfort and curiosity

Research Methods

Primary Research

  • Interviews

  • Group disussion

Secondary Research

  • Current curriculum

  • Social & political stand on the topic

  • Relative statistics

Primary research

To understand user behaviors better, we conducted in-depth interviews and group discussions with 

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Component map

After our research, we identified some standard components that build & affect the perception of sex, gender & sexuality in young adults.

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Relationship map

I tried to map how the components relate to each other to identify the emerging causal loops.

Causal loop

Through this, we concluded that 'shame' associated with the topic is the main reason for the spread of misinformation & myths around sex.

Affinity map

Next, we took all the topics mentioned by the participants into the broader bucket to come up with topics that need to be covered in the curriculum.

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What the solution needs to cover?

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Solution

Digital Community

As part of forming a digital community, I came up with an app concept. This can act as a database & platform for people to learn, share & connect.

Account Setup

For parent & explorer. This page demands some info from the user to customize their experience

On boarding basics

These set of screens are for users to get an idea of the purpose of the app, & basics of what we are going to talk about.

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Feed

  • Very similar to a familiar structure of a insta feed. This screen shows users resources based of their preferences out of the database.

  • On the top users can access their personal dashboard.

  • While on the bottom one can find the option to be a part of ongoing discussions, explore database for specific info & contacting an expert.

Discussion

Users can contribute or go through any on going discussions or start one of their own.

Search

Users can search & explore the database on their own, or look for any particular queries they might have.

  • Pragya Goenka (moi)

  • Adit Kaushik

  • Laxman Prasad

  • Namrata Samad

  • Pradnya Hire 

Research Team

 Learnings 

Systems thinking

It was overwhelming to collect & process this amount of information. Mapping was so helpful in not only segregating the info but making sense of it, by layering the data to understand the current scenario.

Sex & sexuality

Being so close to the target use group, I personally learned about a lot of new things related to the topics being addressed. It was surreal to listen to people's experiences, and that is where I think the idea of a community comes in.

Thank you

for scrolling till the end.

For any questions, details, or feedback, ping me on the following.

  • PngItem_5238950
  • LinkedIn
  • Behance
  • Instagram

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