Pragya Goenka
Samsung Prism Project
4 Weeks, November 2021
Galaxy Media Editor
The aim of this project was to bridge the gap between multiple video editors to provide a unified, seamless editing experience to Samsung users.
Team
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Pragya Goenka(moi)
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Samiksha Gajbhiye
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Vaishak T.P.
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Aayush Agarwal
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Priyanshu Thakur
Design brief
Designing an engaging User Experience for the Samsung editing interface which is intuitive, straightforward, & less time-consuming for amateur editors.
Problem Statement
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Current experience
Process
Research Goals
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Identifying and understanding users.
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Understanding the current flow/ process.
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Understanding Samsung System.
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Understanding the context.
Research Methods
Primary Research
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Interviews
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Survey
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Activity flows
Secondary Research
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Parallel product study
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User demographic data
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Samsung system
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Social media & content creation
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Story telling & ultra short narrative
Survey
This was a screening survey with a focus group consisting of Samsung phone users, of diverse age groups & editing capabilities.
In-depth Interview
To understand user behaviors better, we conducted in-depth interviews and thinking-out-loud studies with users.
Activity Flows
To gain insight into the process of editing, we studied and mapped out different activity flows for different editing apps, across multiple media.
Persona
We condensed all user data collected, to form these personas and materialize the diverse user group.
Journey Mapping
User Epics & stories and Task Allocation
Explorations
After multiple rounds of ideations we evaluated each concept on the basis of the determined factors and decided to user test idea 4, based on the results we came up with the final concepts.
Solution has to have :
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Common entry point
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Ease to move between different editing solutions
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Information about the special features.
User testing
Goal : Creating a Movie using multiple videos and images.
Final concept
Problem Statement
Current user flow
Proposed User Flow 1
Create feature
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A common entry point for all the editing solutions.
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Reduces the user effort of looking for features.
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No more scattered journeys.
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Preview
Constant assurance to the user of the selected media.
Problem Addressed
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Problem Addressed
User Flow 2
Final Information Architecture
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Learnings
Feedback oriented & user centric design process
We found ourselves constantly going back & forth from testing and feedback to design, and it was fun to be involved in such a feedback-oriented & user-centric design process, compared to the smooth design process we are accustomed to in academics.
Multi-disciplinary collaboration
Being one of the two students who had gone through a UX project in the team, I had to find a balance between planning our next steps, teaching the ones who didn’t have the experience, and designing for the project. That led to a better understanding of the concepts. Meanwhile, learning how my friends from other disciplines view and approach the same problem.
Convenience & choice
Through our discussions, we all would often land up arguing about the balance between convenience & choice, which I realize is at the heart of many UX problems as well as solutions. In the world of AI & templates, the question of when the provided convenience becomes limiting to the user fascinated us. I personally learned a lot about Ux laws, human psychology, and design in general, while reading about it.
Client based project
It was fun getting first-hand experience in uncovering the needs of a proper client (Samsung), communicating ideas clearly, talking about constraints and requirements, and meeting expectations. This was very different from the more boundless academic projects.
Thank you
for scrolling till the end.
For any questions, details, or feedback, ping me on the following.
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